Business Model

The SmartSteps business model is centered around the creation of a dynamic advertising platform specifically tailored to cater to sports brands within the SmartSteps application and website. Leveraging the application's user base and engagement, SmartSteps provides an ideal opportunity for sports brands to reach their target audience effectively.

By partnering with renowned sports brands, SmartSteps can showcase relevant advertisements, promotions, and sponsorships that align with users' interests and activities. These advertisements will be strategically placed within the application and website, ensuring maximum visibility and engagement. The revenue generated from these advertisements forms a crucial component of the business model.

To further strengthen the value proposition and promote user participation, a significant portion of the advertising revenue is dedicated to the purchase of the BOLTYX token directly from users. This approach creates a direct link between brand advertising and user incentives, as users can earn BOLTYX tokens through engagement with the platform and subsequently sell them back to SmartSteps.

In addition to the revenue from advertising, a substantial 30% of all revenue generated from the marketplace is allocated to the liquidity pool. This pool is designed to facilitate regular token buybacks, ensuring a continuous demand for BOLTYX token and increasing their scarcity. The liquidity pool contributes to a healthy token ecosystem and enhances the token's value over time.

This comprehensive business model creates a mutually beneficial ecosystem. Sports brands gain a targeted advertising platform to effectively promote their products and engage with their desired audience, while users are incentivized to participate through token acquisition. Simultaneously, the liquidity pool ensures ongoing support for the BOLTYX token, enhancing its value and attracting potential investors.

SmartSteps' business model exemplifies the integration of advertising, user incentives, and token liquidity, all working in synergy to create a sustainable and thriving ecosystem for sports brands, users, and the BOLTYX token.